The Poynter Institute released their annual "Eyetrack" study, in which they tested online and print newspaper readers from all across the nation. The study tracked where readers' eyes roamed and how long they were focused on single stories. Turns out, readers are likely to read more of a news story online than in print. According to the study, an average 77 percent of a single online story is read compared to 62 percent in broadsheet and 57 percent in tabloid.
Those figures are interesting. I can't help but wonder if the main media source for North Port is online journalism. Of the 50,000-plus population, less than 10,000 are newspaper subscribers. Meanwhile, this city, where the median age is 38 and the population consists mostly of families, is considered to be ripe for online use. Many families don't have the time to read the newspaper. But they'll find the time to surf the internet.
I've noticed both media companies taking steps to fill that desire for online content. The North Port Sun is now offering a broadsheet version of its paper online in a PDF file and has created a community section specifically for North Port on its site. Meanwhile, the Herald-Tribune is getting ready to join the many papers offering hyperlocal media sites - news at that neighborhood level.
How do you prefer your news? Do you watch the news on television or read the physical paper? Or do you get most of your news from the Web? And when you surf the web, do you find yourself reading the entire story - from start to finish?
It's fascinating to track where this "changing media" storm is headed. And North Port seems right in the eye's path...
Those figures are interesting. I can't help but wonder if the main media source for North Port is online journalism. Of the 50,000-plus population, less than 10,000 are newspaper subscribers. Meanwhile, this city, where the median age is 38 and the population consists mostly of families, is considered to be ripe for online use. Many families don't have the time to read the newspaper. But they'll find the time to surf the internet.
I've noticed both media companies taking steps to fill that desire for online content. The North Port Sun is now offering a broadsheet version of its paper online in a PDF file and has created a community section specifically for North Port on its site. Meanwhile, the Herald-Tribune is getting ready to join the many papers offering hyperlocal media sites - news at that neighborhood level.
How do you prefer your news? Do you watch the news on television or read the physical paper? Or do you get most of your news from the Web? And when you surf the web, do you find yourself reading the entire story - from start to finish?
It's fascinating to track where this "changing media" storm is headed. And North Port seems right in the eye's path...
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